size
chutney 9 ˝ x 2 ˝ inches
puppodums 13 x 3 ˝ inches
puppodums 13 x 3 ˝ inches
media
labels for three flavors of chutney and instant puppodums
brief
This redesign of the traditional packaging of Sharwood’s chutney and instant puppodums for the American market embraces an exotic aesthetic that conjures thoughts of sumptuous spices and flavors. Using visual cues, such as the die-cut shape of an ogee arch and the taj mahal, the new packaging offers India itself.

