standards manual 10 x 8 inches

stationery system and corporate standards manual

SkyWest Airlines is an American regional airline headquartered in Utah. This redesign of their logo, stationery system and additional materials consistently includes their entire public appearance under one corporate brand. The image of the arch celebrates SkyWest’s western identity and heritage. The bright color palette reflects the vibrant colors created at sunset in the canyons of Utah. The typography diverges from typical airline branding to create a playful and contemporary presentation.