Category, Marketing

With nearly 30 million registered users, Formspring was a place to express your point of view and personality through engaging conversations and interacting with friends, followers, and people you just find cool.

In conjunction with the site relaunch, we pivoted our brand messaging and re-designed the homepage for logged-out visitors to include an animated slideshow, explaining the dynamics of Formspring with playful animations and original illustrations.

formspring-home-slideshow Homepage Slideshow laptop Mobile Resources